Every organisation has a range of publics, both internal (such as employees, suppliers and supporters) and external (including customers or clients, government and the wider community).
If an organisation is to successfully realise its goals, then all of these publics need to be regularly and effectively addressed.
Miller Corporate Communications communicates with these publics on behalf of its clients through the utilisation of mainstream media and a range of more intimate communication tools from brochures, newsletters and flyers to internet services, A/V productions, audio tapes and internal design, to assist its clients achieve this aim.
Miller Corporate Communications has at its disposal, writers, photographers, a cine cameraman, graphic artists and the technical resources of a nonlinear digital video editing suite and full Apple MAC design resources.
Miller Corporate Communications has the creative expertise and experience to handle all advertising requirements from press to complex cinema advertising.
Miller Corporate Communications also works with specialist media buyers to ensure the continuity of the campaign.
Using media editorial or ‘mainstream news’ Miller Corporate Communications:
- Raises corporate identity and profile,
- Creates markets where none previously existed,
- Places social issues on the public agenda,
- Promotes products,
- Develops goodwill for corporations and associations in the media; and
- Gives corporations and associations a position of strength with government at all levels.
To become a media player and best utilise this powerful and influential tool, you must understand how the industry works, what drives media and what is important to individuals at all levels of media.
Miller Corporate Communications teaches individuals and organisations how to access media, generate media interest in an issue, product, company or cause and then drives that interest to prominence in the mind of the public.
Through its media-training program, Miller Corporate Communications teaches the individual how to fulfil their role in this process, how to manage media interviews and utilise individuals and opportunities.
The theoretical aspects of media, practical interview experience and trainer-led peer group reviews provides the focus for this training program.
Miller Corporate Communications’ extensively experienced trainers, in conjunction with the company's technologically advanced audio-visual production unit, enables the creation of practical and realistic media scenarios that facilitate participant interaction and further individual understanding.
Miller Corporate Communications has specialist programs for in-house communications training and programs for marketing training have also been devised.
COMMUNICATION SERVICES - THE TOOLS
Miller Corporate Communications is experienced with all existing communications systems and has the creativity and production contacts to develop hardware for internal and external implementation.
The company has produced everything from web sites, TV commercials, corporate A/V, educational A/V and mailers, to flyer material, brochures and service directories to newsletters, prospectus, direct mail letters and annual reports. Miller Corporate Communications also has in place, the facilities to produce audio tapes and corporate videos.
The key to the company's success, however, clearly lies in Miller Corporate Communications’ ability to mesh together a wide variety of communication tools and create a powerful media weapon for marketing products and ideas.
There is a strong realisation on the part of the government that issues of the people are beginning to become paramount. While these issues stay on the community agenda far longer than in the past, governments now have a firm understanding that there is a need to liaise with the community and to listen. Miller Corporate Communications has continued to expand its work in the field of government liaison in the education,environment, health, disability services and economic areas. In the past few years Miller Corporate Communications has worked on numerous campaigns ranging from assisting financial institutions that were in trouble, through to working with government in community consultation projects.
As government continues to reach a position of understanding as to the needs and wants of the community, it becomes increasingly important for any organisation to be able to liaise in both directions and on behalf of both government and the community.
It is at this level of fusing the two together that Miller Corporate Communications has had enormous success and will continue to develop unique strategies to suit the social agenda of our time.
Miller Corporate Communications believes organisation and the correct mix of timing and planning is necessary to ensure the smooth running and success of an event or promotion.
These elements are not only vital in the co-ordination of stand alone events, such as field days and rock concerts, but also such meticulous planning is vital when organising trade shows and community liaison.
Knowing how the cards need to be stacked is a specialist job and the team at Miller Corporate Communications, through their wide range of experience in this field, can co-ordinate any promotion or event, providing the necessary input and knowledge to ensure its success.
Miller Corporate Communications’ co-ordination of such promotions as Queensland’s Best Meat Pie Competition, Sharpz Needle Kits, Apples Without Alar and Glaucoma Awareness, various tourism locations,clearly validates these claims and provides the direction for continued success.
Miller Corporate Communications has worked with a range of specialist companies in the past and would contract out this facet of the campaign as required.
